Summary
When a commerce provider ceased operations in key regions, a global beverage brand moved to CommerceIQ and rolled out Digital Shelf Analytics across 271 retailers in 31 markets in nine months, on schedule.
The challenge
Standing out in a tightly packed marketplace
With over 500 brands sold in more than 200 countries, this global powerhouse needed reliable commerce support and the agility to navigate diverse markets worldwide.
Instead, it was dealing with inconsistent data quality and slow resolution times from multiple commerce providers. The situation became critical when one provider ceased operations in key regions, prompting the search for a new partner.
01
Inconsistent data
Data quality varied across multiple commerce providers
02
Slow resolution
Issues took too long to fix
03
A provider exit
One provider ceased operations in key regions
Visibility at global scale
For a brand of this scale, gaining clear visibility into what consumers see while shopping online is essential. But the previous tool could no longer deliver the scalability required to measure digital shelf compliance on a global level.
The solution
Worldwide commerce support
The brand selected CommerceIQ’s Digital Shelf Analytics solution to gain visibility into worldwide digital shelf operations and performance.
A rollout built for speed
Together with CommerceIQ, the brand accelerated deployment by starting data collection early, backed by a clear scope definition and appointed regional decision-makers. Comprehensive training ensured strong adoption, while advanced reporting measured digital shelf health at market, regional and global levels.
01
Scope
Clear scope definition kicked off early data collection
02
Owners
Regional decision-makers appointed to accelerate deployment
03
Adoption
Comprehensive training across markets and partner agencies
04
Insights
Monthly, actionable strategies at country and retailer level
Before
With CommerceIQ
Multiple commerce providers
Inconsistent data quality and slow resolution times
One partner, worldwide
Digital Shelf Analytics across 271 retailers
Gaps in key regions
One provider ceased operations
Coverage in 31 markets
Delivered through a 9-month phased rollout
A tool that couldn’t scale
Couldn’t measure compliance at a global level
Health at every level
Reporting at market, regional and global levels
Delivered: 271 retailers across 31 markets
After implementation, monthly insights offered actionable strategies at both country and retailer levels, empowering partners to excel on the digital shelf.
The results
Scaling at speed for global reach
Delivered on schedule through a 9-month phased rollout.
Performance results
271
Retailers across 31 markets
18,000
Store locations tracked
9 months
Phased rollout
10,000+
User sessions in year one
Also improved
Global coverage
Digital shelf health measured across 31 markets
Local action
Monthly insights by country and retailer
Team readiness
31 training plans delivered
Delivering what you said you would, on time and early in some cases.
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