The challenge
Budgets ran out before peak demand
The brand had adopted a retail media software platform from a competing provider, but daily budgets would run out in the morning, leaving campaigns inactive during peak demand periods. Dayparting capabilities with the old partner were limited.
The team also lacked visibility into how automated campaigns were executed and struggled to identify the true drivers of performance. Without valuable input from the team, they couldn’t refine daily budget strategy over time or make data-driven improvements.
Budgets spent by morning
Campaigns inactive during peak demand
Limited dayparting
Few controls over when budget is spent
No execution visibility
Unclear what drove campaign performance
The solution
Budgets that match
every hour of demand
CommerceIQ’s integrated retail ecommerce platform introduced the Hourly Bidder. The brand could scrape data for every hour of the day, so daily budgets last longer and match key periods of high demand, even when those periods are only a couple of hours long.
Hourly Bidder keeps budgets live
Hourly data paces daily budgets to last through even short, high-demand windows
Bid on hourly sales patterns
Bids adjusted using hourly sales taken straight from Amazon Marketing Cloud data
See what drives performance
An integrated insights dashboard directs strategic change with clarity
live
The results
Brand reduced wasteful spend by matching budgets with shoppers
After 1 month of the Hourly Bidder, the brand captured key periods after competing brands exhausted their budgets, reaching a larger audience with more relevant impressions.
