The challenge
Ambitious growth goals,
limited granularity
An appliances brand with over $100M in annual revenue on Amazon had ambitious goals to efficiently grow retail media spend. They needed the expertise to approach this strategically, and a retail media strategy with granularity across product groups, but lacked the capabilities to achieve it.
They also aimed to surpass category ROAS (Return on Ad Spend) benchmarks on Amazon and needed a well-defined launch plan for a new product.
Grow spend efficiently
Scale retail media investment without losing return
No product-group granularity
No way to plan and track spend by product group
Beat category ROAS
Surpass Amazon’s category benchmarks for return on ad spend
A new product to launch
No well-defined plan to bring it to market
The solution
Precision across the
entire Amazon portfolio
By combining a single source of truth for retail media and AI-driven automations with industry-leading human expertise, CommerceIQ enabled the brand to act with precision across their entire Amazon portfolio.
Custom launch plan
A product launch plan that exceeded Amazon’s own custom plan
Granular spend tracking
Ad spend tracked across ~20 product groups to maximize results
A single dashboard
Performance tracked in one place to see where to improve
The results
Brand soundly exceeds category benchmarks on Amazon
After using CommerceIQ, the brand surpassed their growth targets and set a new standard for ad spend efficiency in their category.
Exceeded category benchmark in ROAS as reported by Amazon, generated $1.5M in revenue from a successful new product launch, and achieved an 11% increase in ROAS during the first three months compared to the prior year.
