The challenge
Room to cut ad spend,
but no clear view of where
The brand had concerns about their advertising expenditure and believed there was potential for efficient cost reduction if they could identify where cuts could be made.
While already testing a retail media solution, they were uncertain about the effectiveness of its sponsored search technology. The pilot also didn’t provide the scalability to unify their technology stack beyond retail media, and the team lacked clear insights into strategic improvements across retail media, shortage recovery, digital shelf analytics, and ecommerce sales operations.
Unclear where to cut
Spend concerns without the data to act
Unproven search tech
Doubts about the pilot’s sponsored search
No room to scale
Couldn’t consolidate beyond retail media
The solution
See Share of Voice
down to the keyword
CommerceIQ’s integrated retail ecommerce platform introduced Market Insights. By tracking Share of Voice at the category, customizable digital shelf, and individual keyword level vs. top competitors, the brand could view its reach at a granular level and find the most incremental opportunities to grow ad efficiency. With retail media management on the same platform as supply chain profit recovery, digital shelf analytics, and ecommerce sales operations, the brand could see and act on its whole business at once.
Search tech aligned to Market Insights
Best-in-class sponsored search driven by Share of Voice at every level
Target organic underperformers
Strong opportunities that rank poorly organically, for maximum incrementality
Adjust bids hourly
Bids tuned through the day to optimize for real-time efficiency
The results
Brand invests in data-proven
keywords to gain Share of Voice
In three months, the brand lifted ad conversion and grew Share of Voice across the entire brand, powered by hundreds of thousands of automations.
