The challenge
Upskill frontline teams, fast
Pladis Global was looking for a retail analytics platform to optimise its ecommerce strategy across online retailers in the UK. They sought a partner that would deliver actionable insights while maintaining continuity for their sales reporting.
Crucially, they needed deep expertise and training to support their ecommerce Business Lead in building digital skills quickly across the commercial frontline teams.
Actionable insights
Across UK online retailers
Reporting continuity
No disruption to sales reporting
Digital skills, fast
Training for commercial frontline teams
“Digital commerce has become one of our key focus areas and to drive growth strategically, we knew we had to upskill our people fast. Working with e.fundamentals and their Customer Success team means we receive in-depth, function-relevant training and finally have a service that helps us get the insights we need to build our competitive advantage online.”
The approach
Training built around every function
Dedicated onboarding ensured every user understood the 8 fundamentals framework and which fundamentals offer the most value for their role. Open integration kept commercial reporting continuous while upgrading ecommerce insight overall.
Function-specific training
Scoped for sales, marketing and commercial teams so each drives the most profitable actions
Workflows and walkthroughs
Expert-led sessions on product content, compliance, search ranking and shopper feedback
Ongoing workshop cadence
Deep dives on retail search algorithms, promotions, ranging and wholesaler visibility
The results
Frontline teams empowered
to grow the digital shelf
Today, Pladis Global receives daily insights on how its brands are performing online and the actions required to strengthen profitability across major retailers’ ecommerce and wholesalers’ sites.
