The challenge
Understand click and
collect, store by store
Edgewell Personal Care required a bespoke insights tool to upscale their click and collect understanding in the French market, build a focused action plan, and monitor its execution.
LOCAL PROMO
LOCAL PRICE
LOCAL PROMO
LOCAL PRICE
LOCAL PROMO
LOCAL PRICEFrance’s advanced click and collect model lets individual stores make local decisions on assortment and promotions, so actions at a local level can influence results. Edgewell needed a granular view to make field actions count.
Local decisions
Stores set their own assortment and promotions
A focused action plan
Built on click and collect insight
Execution to monitor
Field actions tracked and improved
“Our vision is to accelerate ecommerce sales and to embed our Omnichannel approach across the business. We have a clear plan to drive this acceleration in Europe, and it's important for us to be aware of what's happening across all the markets using data insights and acquire new capabilities to share with our wider teams. e.fundamentals provides bespoke data solutions and training we need to support the delivery of our Omnichannel agenda.”
The approach
A tailored dashboard,
down to every store
A whole new insights tool was scoped to sit alongside the core service, delivering real-time data at a regional, store-by-store level so Edgewell could respond to France’s click and collect dynamics.
Competitor activity, live
Real-time view of competitors at Leclerc, System U and Intermarché
Store-level execution
Range availability, distribution, promotions and pricing for each Leclerc store
Whole-country heatmap
Category pricing and distribution by region, aligned to ecommerce strategy
The results
Online sales performance
by geography and by store
The tailored insights dashboard now helps Edgewell take profitable actions, delivering in three areas.
