The challenge
A global partner with
local market expertise
Molson Coors Beverage Company was looking for a new retail analytics provider with global capabilities to help drive ecommerce sales growth in the UK.
They had tried some options before, but none could live up to the level of local market expertise and proactivity offered by the e.fundamentals service and Customer Success team. That combination drove an ROI of 16:1 within a few months of onboarding.
Global capabilities
Analytics that scale beyond one market
Local expertise
Deep knowledge of the UK market
Proactive support
A Customer Success team that leads
“We were looking for an ecommerce analytics provider that would help our sales and marketing teams succeed in driving online sales on a regional level. Working with e.fundamentals means we get more than just data; they provide strategic support from ex-retail and FMCG experts and ongoing training. Exactly the supplier we needed to accelerate online growth in our category.”
The approach
Dashboards, content and
training built around goals
Goal setting during onboarding shaped every dashboard to Molson Coors’ objectives. Best-practice training then equipped the sales team to understand how search algorithms affect profitability, so they could influence change in conversations with retailers.
Dashboards set to goals
Reports segmented so even a limited number of categories returned actionable data
Content fit for retailers
Semi-automated delivery to Brandbank, with new product names following set conventions
Test and learn
Analyse individual benefit statements to drive conversion for established products and NPD
The results
£16 back for every £1 spent
By optimizing their content inventory and providing benefit statements relevant to specific shopper sets, Molson Coors earned more positive ratings and reviews, improving average search rank and sales rate. Their teams are now connected at a strategic level, in the best position to thrive in a fast-paced expansion into ecommerce.
