The challenge
A fragmented ecommerce landscape
PepsiCo's global team sought the next level of omnichannel ecommerce management to address the fragmented ecommerce landscape.
01
Patchwork of KPIs & reporting
Inconsistent KPIs across local providers with varying capabilities
02
Incomplete coverage
Patchy retailer and store-level data with varying metric standards
03
Fragmented account management
Inaccuracies reduced confidence, so markets built manual workarounds
The solution
Making sense of fragmentation, together
PepsiCo and CommerceIQ workshopped solutions to make sense of fragmentation and empower market teams with actionable, trustworthy tools.
Before
With Digital Shelf Analytics
Inconsistent KPIs
A patchwork of local providers and reports
Single source for global benchmarking
Unified analytics with multi-level business roll-ups and consistent reporting
Gaps in coverage
Patchy retailer and store-level data
Business-critical functionality
Filled gaps, including modality reporting and location-based analytics
Low confidence in data
Market users relied on manual workarounds
Users re-energized with confidence
A custom data transparency dashboard and 500+ users onboarded worldwide
CommerceIQ unified global reporting, expanded critical functionality, and gave teams transparent data they could trust.
The results
Market teams that trust the data
PepsiCo and CommerceIQ created a custom data transparency dashboard and onboarded users across every major region, so more people now work from Digital Shelf Analytics data with confidence that it’s accurate.
Performance results
500+
Users onboarded
Market teams re-energized with trustworthy tools
4
Regions on one platform
North America, Europe, Central & South America, and Asia-Pacific
Ready to take your ecommerce strategy to the next level?
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